For Marketers

Go Vertical or Go Home: Unlocking Epic Mobile Video Wins in the Short-Form Revolution

Creating video content that rocks people's worlds is a super exciting deal these days! With everyone glued to their phones, vertical videos are sweeping social media by storm. But this major shift is also spinning marketing minds into a tizzy trying to pump out thumb-stoppers!

Some major hiccups brands face are getting stuck in landscape mode, battling short attention spans, and struggling to spy what sticks with fans. But ride these wave right and insane opportunities open up to remix classic videos for mobile snacking, speed up testing before major video brainstorming, and showcase mad brand personality in seconds flat!

So how do savvy video bots steer clear of epic fails? Mix up a video content cocktail that fires up vertical, short, and handsome landscape vids to own all frames. Whip up quick shorties to sample key messages first. Scope those analytics and feedback feels religiously - get primal! Set some basic branding guardrails but then let creators roam wild and free. Vert and short content complements longer bingeable stories.

In this swipe-happy season, mapping strategies to audiences and constantly testing new formats is vital to ride the video evolution. The focus stays on building niche communities and momentum versus just racking up big view counts. Brands measuring the right signals will unlock short form video's cray potential to turn even casual peeks into loyal brand love and views into views into views!