Leveraging Influencers

With their authoritative status and reach, influencers have the power to impact opinions, shape trends, and drive action from their followers.

Author

Danny Breadmaker
December 13, 2023

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Table of Contents

Feature Article

Leveraging Influencers 

In Audiobook, PDF and EPUB formats.
Audio Article Length: 13 minutes

Free Download Link to the eBook article in PDF format (1,542 words):
https://drive.google.com/file/d/1nab2zpdLNGDssfBP8Mb13x_43Rcdv76z/view?usp=sharing

Free Download Link to the eBook article in EPUB format (1,542 words):
https://drive.google.com/file/d/1alGx-4CX0vJr8fEFFuXIh0VnZ1S4sVtf/view?usp=sharing

Is it Worth it?🤑
Freight Brokerage

Initial Investment

  • Expect to invest $5,000 - $100,000 to cover licensing, training, insurance, software, hiring an operations manager and securing office space.

Key Steps to Scale

  1. Obtain freight brokerage authority license as well as necessary bonding/insurance

  2. Develop carrier agreements and shipper contracts to build an operations network

  3. Implement transportation management system (TMS) software for routing, tracking, etc.

  4. Hire knowledgeable operations staff to find the best carriers for loads

  5. Market services to manufactures, distributors, wholesalers with freight needs

  6. Expand brokerage services specialization in key freight verticals

  7. Open additional offices regionally to provide wider logistics coverage

  8. Pursue mergers and acquisitions to absorb other brokers and gain market share

Revenue & Profits

  • Successful freight brokers can generate $10M+ in gross revenue and 10-35% profit margins on loads arranged

Keys for Profitability

  • Maintain strong shipper and carrier relationships through excellent service

  • Keep tight control of operating costs, with largest expense being staff

  • Leverage automation tools to optimize matching freight/trucks efficiently

  • Ensure high value premium services like temperature controlled transports

  • Scale brokerage through expanded sales staff and geographic offices

  • Manage cash flow timing gaps between paying carriers quickly but collecting payment from shippers slower

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Quote of The Day

"Making money is art and working is art and good business is the best art." - Andy Warhol

Andy Warhol's quote encapsulates his unique perspective on the intersection of art, commerce, and daily life. Warhol, known for his iconic contributions to the Pop Art movement, challenges traditional notions by equating the processes of making money, working, and conducting good business to art forms. In this context, he suggests that the strategic and creative elements involved in successful business endeavors are, in themselves, artistic expressions. Warhol's statement blurs the boundaries between the conventional definitions of art and business, inviting contemplation on the artistic merit inherent in the entrepreneurial and work processes.

Andy Warhol (1928–1987) was a leading figure in the visual art movement known as Pop Art. Born in Pittsburgh, Pennsylvania, Warhol achieved fame for his innovative approach to art that blurred the lines between high and popular culture. He became renowned for his iconic works such as the Campbell's Soup Cans and the Marilyn Monroe series. Warhol's art often centered on mass production, celebrity culture, and the intersection of art and commerce. His studio, The Factory, became a hub for creativity and collaboration, and Warhol himself became a symbol of avant-garde expression and artistic experimentation during the 1960s and 1970s.

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DISCLAIMER: This newsletter is for educational purposes only and does not constitute financial advice. We do not provide investment advice or advocate buying or selling any assets. We encourage readers to conduct their own research before making any financial decisions.